How to Add Product Reviews to Your Shopify Store to Start Earning Trust

Convincing your shoppers to buy your super cool product is what ecommerce marketing is all about. A relatable brand voice and a stunning brand aesthetic can go a long way toward achieving your goal, but no matter how awesome you seem, shoppers really need a non-biased third party to say you’re legit. That’s why customer reviews are so great and why you need to capture this powerful user-generated content to amplify your marketing efforts. Reviews and the shiny stars that often come with them can help you boost sales, increase conversion rates, and get those lovely rich snippet results on Google.

Why you need to add product reviews to your Shopify store

Of all your ecommerce marketing efforts, the most consequential might just be your customers heaping praise on your brand. Customer reviews are earnest evaluations of your product and brand from somebody with firsthand experience. For all the strengths of traditional marketing strategies, sincerity isn’t among them. The very job of those marketers is to talk about how great their products are, and shoppers know that.

A few significant benefits of customer reviews are:

• They build trust with shoppers by giving them the honest truth from other consumers.
• They increase product sales by convincing shoppers on the fence that it’s worth the hype.
• They boost SEO visibility by adding valuable content that Google shows for relevant searches.

Finding the best Shopify reviews app

A simple search on the Shopify App Store for “reviews” will give you nearly 900 results. So, finding a great way to collect and display your customer reviews starts feeling a little more complicated than you initially thought. No fear; we’ve got you covered. First, determine whether you need a premium app or if a no-frills free option would do. If you are leaning towards free, the Shopify Product Reviews app will work just fine for you.

If you want something more full-featured, take a look at our guide to the best review apps for Shopify, so you don’t have to dig through 900 apps to find the needle in the haystack. Whether you go with the free option or opt for a premium offering, you’ll be able to quickly start gathering customer reviews and plugging them into your store to earn the trust of new customers.

How to add reviews to your Shopify product page

The simple way to add product reviews on Shopify involves using specialized tools. Shogun Page Builder makes adding reviews to any page easy with an intuitive drag-and-drop visual editor. Luckily, for those that go with Product Reviews or Yotpo to handle this part of their ecommerce operation, Shogun Page Builder integrates seamlessly with both. You can optimize every element to maximize your store’s profits and design and launch high-converting pages fast without code.

Summary of Review App Options

• Shopify Product Reviews: A no-frills free option that works just fine for basic needs.
• Yotpo: A popular choice for handling ecommerce operations that integrates with Shogun.
• Premium Apps: Full-featured offerings for brands looking for more than the basics.