Global Brand Protection Tools Market Analysis and Forecast From 2022 To 2030

The global brand protection tools market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing need for brand protection among businesses, especially small and medium-sized enterprises (SMEs). According to the product definition, brand protection tools are used to protect trademarks and copyrights. They can include things like trademark registrations, copyright registrations, and domain name protections, which help to prevent others from using a company's trademarks or copyrighted material without permission.

Market Segmentation by Type

The market is analyzed by type, specifically Cloud-Based and On-Premise solutions. Cloud-based is a service model that provides shared resources, software, and hardware across several organizations. The primary goal of cloud-based solutions is to reduce the overall capital expenditure (CAPEX) by offering enterprises with Software as a Service (SaaS) based virtual services along with Platform as a Service (PaaS) based virtual platforms. It helps in reducing the cost of technology infrastructure and offers benefits such as flexibility & scalability. In contrast, on-premise solutions are software or application installed on the end user's own computers. These are used by the brand protection tools provider to provide access to data collected from various sources such as cookies, web beacons or unique ID’s.

Application Insights and Market Share

Regarding application, the large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. This is due to the growing importance of brand protection tools in large enterprises as they offer a cost-effective way of deterring cyberattacks, brand tarnishment and other online attacks. However, the SMEs segment is projected to grow at a significant rate over the forecast period owing to increasing demand from startups and small businesses for protecting their brands from being tarnished or stolen. The need for establishing robust authentication procedures has become essential especially after numerous data breaches that have taken place over the recent past.

Regional Market Analysis

North America is expected to lead the global brand protection tools market in terms of revenue during the forecast period, followed by Europe and Asia Pacific. The North American regional market accounted for the largest share in 2017. The region is expected to maintain its lead owing to early adoption of technology and presence of prominent players. Moreover, Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 due rising awareness about brand protection tools among enterprises operating in China, India, Japan and South Korea.

Key Growth Factors

Several factors are driving the expansion of this industry:

• Increasing awareness about the importance of brand protection and its impact on business growth.
• Rising number of online businesses and e-commerce platforms, which are vulnerable to counterfeiting and piracy.
• Proliferation of social media and digital channels, which are being used to spread counterfeit products and services rapidly.
• Growing concern among brands about the potential damage caused by counterfeiting and piracy activities online or offline.

Market Report Attributes

• Report Title: Brand Protection Tools Market Research Report
• Market Type: Cloud-Based, On-Premise
• Key Applications: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
• Key Regions: North America, Latin America, Europe, Asia Pacific and Middle East & Africa
• Prominent Companies: MarkMonitor, Resolver, BrandShield, PhishLabs, BrandVerity, AppDetex