21 Buy Now, Pay Later (BNPL) Statistics for 2025
The Buy Now, Pay Later (BNPL) market is growing at a rapid rate, with over 360 million users worldwide, projected to surge by 157% to 900 million by 2027. It was valued at $80.77 billion in 2024, making BNPL the fifth most used payment method in e-commerce. Let’s take a look at these latest user numbers, market valuations, demographic trends, and transactional shifts, highlighting their significant impact on consumer spending habits worldwide.
Global BNPL User Growth and Projections
The number of BNPL users has increased rapidly worldwide and in the US over the past years. Further, the Buy Now Pay Later users are expected to grow by 157% and reach 900 million global users by 2027. Juniper Research states that the economic downturn will drive the growth of BNPL users worldwide. Low-cost credit solutions are expected to become more prevalent in the upcoming year as they are a more accessible alternative to credit cards.
In the United States, the number of users is expected to cross 94 million. One of the major reasons for this increase is the flexibility offered by the BNPL option and the increasing awareness among people in the country. However, the BNPL growth of users in the United States is forecasted to decline for the third successive year.
| Year | Number Of US BNPL Users (Millions) | Percentage Change In Users |
|---|---|---|
| 2026* | 104.6 | 4.9% |
| 2025* | 99.7 | 5.6% |
| 2024* | 94.4 | 7.1% |
| 2023 | 88.2 | 11.7% |
| 2022 | 79 | 56.1% |
BNPL Market Size and Valuation
The BNPL market was valued at $6.13 billion in 2022 and is projected to grow at a CAGR of 26.1% from 2023 to 2030. Global BNPL transactions are expected to hit $576 billion by 2026, which is a 380% increase in 5 years. In 2023, the BNPL market was worth $71.93 billion and is forecasted to reach $80.77 billion in 2024. The U.S. BNPL market is expected to reach $9.2 billion by 2030.
| Year | BNPL Market Size Worldwide |
|---|---|
| 2023 | $71.93 billion |
| 2024* | $80.77 billion |
| 2025* | $97.25 billion |
| 2026* | $111.55 billion |
| 2027* | $124.82 billion |
Consumer Trends and Adoption Habits
One of the major drivers of the BNPL market in the United States is the convenience consumers get. Younger generations, such as Millennials and Gen Z, are increasingly driving the adoption of BNPL services as they prioritize convenience and digital-first experiences. Moreover, with inflation squeezing budgets, more consumers are turning to instant credit apps to make ends meet, including for necessities like groceries.
The BNPL market is growing beyond typical e-commerce categories like apparel & beauty into sectors including healthcare, travel, entertainment, and home improvement. However, 18% of U.S. BNPL users miss payments. Despite this, BNPL providers are continuously investing in marketing and promotion efforts to expand their market reach, often collaborating with influencers and offering special deals.
Regional Market Breakdown
- United States: The US leads in total number of buy now, pay later companies, providing increasingly verticalized solutions beyond retail.
- Europe: Sweden-based Klarna leads in total disclosed funding in the global BNPL space, while most UK companies offer financing for retail.
- Africa: Companies in this region focus on interest-free buy now, pay later options and point-of-sale lending.
- Southeast Asia: Platforms mainly offer solutions for online purchases, splitting costs into interest-free installments.
