Maritime and Mercantile International (MMI) & Emirates Leisure Retail (ELR): Global Pioneers in Hospitality and Beverage Retail
MMI-ELR are both subsidiaries of the prestigious Emirates Group. Our extensive partnerships with world-class brands and our ability to develop innovative homegrown concepts make us the perfect choice for providing consumers with exceptional experiences. Maritime and Mercantile International (MMI) & Emirates Leisure Retail (ELR) share a joint vision to enhance global culinary and drink experiences. To achieve excellence as an operational partner by consistently delivering the highest standards and transforming our world-class brands through innovative concepts to create captivating experiences for consumers, we operate as both an operator of global F&B and travel retail brands and an innovator of homegrown concepts.
Global Presence and Operational Excellence
MMI-ELR has a significant global presence spanning the US, the Middle East, Australasia, East Africa, and the Indian Ocean. Specifically, MMI is headquartered in Dubai and operates in 42 countries across South and East Africa, Gulf & Middle East, Southern Europe, Indian Ocean and Southeast Asia. Complementing this reach, ELR is a specialist F&B retail operator that owns and operates a wide-ranging portfolio of restaurants, cafes and bars across the US, Middle East, Australasia and East Africa.
We focus on driving operational excellence to create a compelling guest experience across our 300+ outlets (including more than 100 outlets across 21 domestic and international airports). We deliver operational and supply chain excellence worldwide, ensuring that wherever you shop, great customer service and exceptional knowledge are guaranteed. MMI is home to the world’s leading wine, spirit, and beer brands, offering a portfolio of over 2,000 products.
Sustainability and Community Development
The Three Pillars of MMI & ELR’s Commitment to a Sustainable Future guide our growth. We focus on reducing our environmental footprint to contribute to a healthier planet. To achieve this, we implement various initiatives to contribute to sustainability and community development, including:
- Trees planting at the first Mangrove Forest in the UAE.
- Recycling projects in partnership with our brands.
- Supporting local charities and community projects.
Regulatory Updates and Enhanced Services in Dubai
Recent developments have significantly enhanced the consumer landscape in the UAE. Dubai firms have scrapped the fee needed to acquire a licence to buy alcohol in the emirate. Maritime & Mercantile International (MMI) has removed the fee for a personal alcohol licence, following the announcement by the Government of Dubai to remove the 30% municipality tax on sales of alcoholic beverages. These recently updated regulations are instrumental to continue ensuring the safe and responsible purchase and consumption of alcoholic beverages in Dubai and the UAE.
Furthermore, Dubai-based alcohol retailer MMI has launched its upgraded home delivery service, MMI Home Delivery. This service promises free delivery within four hours, be it chilled beers or wines. The new home delivery service is accessible to all Dubai users holding a valid personal alcohol license. Delivery services are facilitated by MMI’s dedicated and expert-trained staff and drivers, using cooled vehicles and delivery bikes equipped with state-of-the-art insulated bags and ice packs.
Expanding the Retail Footprint
MMI brings more to life to the residents of Dubai Marina with their new store. On 21st February 2024, MMI opened its 23rd store in the UAE, in the bustling Dubai Marina, offering customers a vast selection of alcoholic and non-alcoholic beverages. Customers will also benefit from the expertise of the stores’ friendly and knowledgeable Wine Spirit and Educational Trust (WSET)-certified staff.
Key Operational Data and Insights
The following summary highlights the scale and reach of the MMI and ELR operations:
- Total Outlets: 300+ outlets globally.
- Airport Presence: 100+ outlets across 21 domestic and international airports.
- Global Reach: Operations in 42 countries.
- Product Portfolio: Over 2,000 products from world-leading brands.
- Delivery Standard: Free delivery within 4 hours via MMI Home Delivery.
- Licensing: Personal alcohol licenses are now free-to-obtain for eligible residents and tourists.
