Sur La Table and Carrefour City+: New Retail Innovations and Expansions in Dubai
Sur La Table Debuts in Dubai Hills Mall
Marquee Brands, the global brand accelerator and owner of Sur La Table, the trusted culinary authority, is proud to announce the opening of the renowned culinary destination’s first Dubai location, in partnership with Apparel Group, the leading global fashion and lifestyle retail operator. The Dubai location opened its doors on July 11 in Dubai Hills Mall. Sur La Table inspires chefs of all levels to make more and gather often.
Sur La Table will offer high-quality kitchen products, and a premium in-store experience, contributing to the mall’s continuing elevation of offerings. This addition reflects the growing demand for one-of-a-kind shopping experiences, as the new store will provide an inviting space for culinary enthusiasts of all levels to explore the world of cooking, from hands on product demos, to top-of-the-line kitchen gear.
Available Product Categories
The store will feature a wide range of categories including:
- Cookware and Bakeware
- Gadgets, utensils, and cutlery
- Tabletop, flatware, and serveware
- Prep, storage, and organization
- Drinkware, barware, and kitchen electronics
- Coffee and tea accessories
Ongoing International Expansion Strategy
This flagship store marks a significant milestone for the brand and serves as the kickoff to an ongoing international expansion rolling out through 2025 and into 2026. This announcement comes as part of a larger international expansion for the trusted culinary authority.
Following the Dubai opening, Sur La Table shop-in-shops will expand into additional @Home stores in South Africa, featuring Sur La Table kitchen and tabletop products. Also debuting this year is the Sur La Table UK Amazon brand page, offering a curated assortment of tabletop, cookware, and kitchen electronics. Throughout 2025, Sur La Table will continue its signature immersive international education program, Culinary Journeys.
| Market / Region | Expansion Type | Key Features |
|---|---|---|
| Dubai, UAE | New Flagship Store | Located in Dubai Hills Mall |
| South Africa | Shop-in-shops | Expansion into @Home stores |
| United Kingdom | E-commerce | Amazon brand page debut |
| International | Education Program | Culinary Journeys (Bordeaux, Provence, Puglia) |
Majid Al Futtaim Opens First Checkout-Free Store in UAE
Emirati holding company Majid Al Futtaim has opened a checkout-free convenience store, Carrefour City+, in Dubai, United Arab Emirates (UAE). Located in Mall of the Emirates, Carrefour City+ is the first checkout-free store introduced in the region. The store uses artificial intelligence technology to identify products.
The AI-powered convenience store is designed to provide a quick contactless shopping experience. Every item picked up by the customer is automatically added to a digital shopping basket, creating a completely contactless shopping experience. Using the MAF Carrefour App, customers can choose their items and leave the store without the need to queue for payment.
The store sells more than 1,300 items, including snacks, beverages, packaged food, ready meals and other necessities. Carrefour City+ is equipped with artificial intelligence (AI) and advanced technology designed to streamline inventory management and simplify shopping for customers. The store represents a huge leap forwards for retail in the UAE and region.
