Diana Qeblawi Returns to the Philippines and Unveils Qeblawi Cosmetics
Diana Qeblawi merges tradition with innovation as she launches Qeblawi Cosmetics in the Philippines, a brand rooted in diversity and authenticity. Once known to millions as a 26K Girl on Deal or No Deal and a finalist on StarStruck, Diana Qeblawi is stepping back into the spotlight—this time not just as a showbiz personality, but as a global beauty entrepreneur with a powerful mission.
Diana’s evolution from model and TV mainstay to founder of Qeblawi Cosmetics—the world’s first Arab-Filipina-owned halal-certified beauty brand—isn’t just a comeback. It’s a cultural moment that blends glamour, grit, and global impact. Born in Kuwait, raised in Jordan, and embraced by the Philippines, Diana’s multicultural background is the heart of her success. “Qeblawi Cosmetics was born out of my own challenges finding ethical products that honored my Muslim values and worked for my skin tone,” she explains.
A Blend of Heritage and Inclusivity
Qeblawi Cosmetics stands out as a fusion of heritage, identity, and inclusivity. With a Filipino mother and a Palestinian-Jordanian father, Qeblawi was inspired to develop a brand that reflects the diverse beauty of the modern Filipina. In a competitive beauty market, Qeblawi Cosmetics differentiates itself by offering halal-certified, cruelty-free, and hypoallergenic products designed to cater to all skin tones, particularly those often overlooked by mainstream brands.
The flagship line incorporates Filipino-inspired ingredients such as coconut and moringa oil, formulated specifically for tropical climates like the Philippines. Qeblawi emphasized the significance of these standards: “These certifications aren’t just labels—they’re the heart of our brand. They honor both my Arabic and Filipino roots and make beauty more inclusive and safe for everyone.”
Core Product Features and Values
The brand features clean, EU-compliant ingredients and a commitment to ethical standards as shown below:
| Feature | Details |
|---|---|
| Key Products | Radiant Skin Tint, Halal Hi-Glow Lipstick, and Multi-Use Cheek and Lip Plumper |
| Certifications | Halal-certified, Hypoallergenic, and Cruelty-free |
| Natural Ingredients | Coconut and Moringa oil |
| Target Market | Diverse skin tones and women seeking ethical beauty solutions |
Global Experience, Local Impact
Now based in San Francisco and married to American engineer John Wong, Qeblawi’s global experiences in modeling and entertainment have shaped her inclusive vision. She noted: “My showbiz background exposed me to beauty standards that often excluded women who look like me. I wanted to create a line that feels empowering, authentic, and proudly Filipina-Arabic.”
Her return to the Philippines marks a pivotal moment in both her personal and professional life. Beyond launching her brand through online platforms and future retail partnerships, Qeblawi is also reconnecting with the local media and exploring potential projects in TV hosting and a docu-reality show documenting her entrepreneurial journey. “This homecoming means everything. I’ve grown so much abroad, and now I get to bring all that back to where my journey started,” she expressed.
Future Vision and Empowerment
Looking ahead, Qeblawi envisions her cosmetics brand as a platform for mentoring young women, supporting underprivileged communities, and redefining beauty standards across Southeast Asia. She is actively exploring partnerships with organizations dedicated to empowering Filipina entrepreneurs and women in need. To aspiring beauty founders, Diana has one message: “Your culture is your superpower. Don’t shy away from it—use it to connect, to create, to lead.”
The brand's future goals include the following initiatives:
- Launching eco-friendly packaging
- Releasing even more inclusive shades
- Starting a global campaign celebrating real women’s stories
- Opening a flagship store to make the brand more accessible
“I want Qeblawi to be more than makeup—it’s a platform to uplift others,” she says. Diana Qeblawi’s transition from television personality to beauty entrepreneur signifies a powerful reintroduction of her influence, poised to make a lasting impact on the essence of Filipino beauty.
