Just Eat’s Jet Go launches across UK with Co-op as first national partner
Just Eat has launched its new delivery-as-a-service platform, Jet Go, across the UK, with Co-op confirmed as the official launch partner. The rollout enables retailers, from large grocers to local independents, to tap into Just Eat’s courier network and logistics infrastructure and to offer same-day and scheduled deliveries via their own channels.
Strategic Partnership with Co-op
Co-op has implemented the Jet Go service in hundreds of stores nationwide, as it said it aims to reinforce its push into rapid convenient grocery fulfilment. The move means customers within a five-mile radius can now shop Co-op’s range through the retailer’s website or the Just Eat app, with on-demand delivery available for groceries. “Growing our quick commerce channel is a priority for us and a core part of our strategic approach, and so I am delighted to extend and deepen our successful partnership with Just Eat,” said Co-op quick commerce director Chris Conway.
In addition to this collaboration, it is understood that Jet Go will also power deliveries on the convenience giant’s new delivery platform Peckish app, which was designed to help small, independent grocers offer online ordering and delivery services. Just Eat managing director Matt Ephgrave added: “With Jet Go, we can support our partner brands to respond and scale with confidence.”
Market Trends and Logistics Scale
The new service’s debut comes as, according to Just Eat, 80% of UK shoppers now want same-day or on-demand delivery, while 75% expect it to become part of their daily lives. Furthermore, retail orders placed through Just Eat doubled last year. To meet this demand, Just Eat focuses on making convenience accessible with around 500 orders placed every minute and 18 million UK customers expecting rapid fulfilment.
Key Statistics for Jet Go and On-Demand Delivery
| Metric | Data Detail |
|---|---|
| Consumer Demand | 80% of UK shoppers want same-day delivery |
| Market Expectation | 75% expect on-demand delivery to be part of daily life |
| Order Velocity | Around 500 orders placed every minute |
| Customer Base | 18 million UK customers |
| Co-op Service Area | Five-mile radius from hundreds of stores |
Historical Context: Evolution of the Jet Brand in Grocery
Looking at the broader history of grocery e-commerce, Walmart’s Jet.com unit once launched a pilot program to sell fresh groceries like milk, fruit and meat to customers in New York City and surrounding areas. The move represented an attempt to enter an e-commerce sector that Amazon hasn't completely taken over. Jet's program was originally designed to be more attractive than its competitors as it did not require customers to pay for a membership, nor did it charge delivery fees on orders of more than $35.
However, Walmart's urban e-commerce brand eventually wound down operations after a restructuring. Multiple reports noted the brand failed to catch on with New York shoppers and was losing considerable money due to small profit margins and the high costs associated with storing perishable items. Despite these challenges, JET Go today stands as a powerful solution for major retailers and a game-changer for smaller high street businesses looking to offer on-demand delivery with full brand control while retaining control of the customer experience.
