Going loco for local: J.’s Mineral Matte Lip Cream is a dreamy addition to your makeup bag
The brand J. Junaid Jamshed was quick to gain popularity when it was first launched in Pakistan. It is known as J. NOTE Cosmetics but many people are not aware that NOTE itself is an independent brand that is manufactured in Turkey and is now being sold worldwide. Regardless, his clothing line has proved to be a success and after releasing an alluring range of fragrances, the brand was smart enough to acquire and introduce a makeup line under their name as well. I never thought I’d say this, but J.’s makeup is pretty bomb.
Product Features and Formula
I went to their store at Dolmen Mall the other day and picked up two of their NOTE Mineral Matte Lip Creams and I was surprised by how much I liked them. I think the texture is great and very, very moisturising. Looking at the composition, the NOTE Matte Moist Lipgloss has a paraben-free formula, infused with Macadamia Oil and Vitamin E. I think it’s an incredibly creamy formula that is super moisturising. For me, the products were easy to apply and reapply.
The following table summarizes the key details of the product based on the review:
| Feature | Details |
|---|---|
| Price | Rs2,600 |
| Shades Available | Eight shades |
| Star Shades | 04 Runway and 03 Rose Sorbet |
| Rating | 4/5 |
Shades and Coverage
I got two colours — 04 Runway and 03 Rose Sorbet — and I really like both the colour and coverage of both lip creams. Usually, when you go for lighter shades, the coverage suffers, but not in this case. While both colours looked good, I felt that Runway lasted longer and had a richer colour. The Mineral Matte Lip Cream comes in eight shades and is available online and in J. stores.
Performance and Wearability
I wore Runway to a wedding — and made my friend wear it too — and both of us liked the texture and agree that it was pretty long-lasting. However, there is one specific drawback. For me, the one downside is how much the product transfers. Exhibit A — my water bottle. Half the product seems to be on the bottle instead of my lips!
This isn’t a huge issue though, because though the colour seemed to be getting on everything, it wasn’t getting off my lips. You couldn’t tell that my bottle, tissue and food had lipstick on them because the colour remained as vibrant on my lips as when I first applied it. There's a lot of transfer but the colour is great and it's long-lasting!
Final Verdict
I’m rating it four out of five — the transfer isn’t what you want but it’s an otherwise great product and I can see myself restocking it in my makeup bag once it runs out. It retails for Rs2,600 for a single lip cream, which I suppose is average. I’ve cheaper products and ones that are more expensive, so I suppose this falls somewhere in the middle.
