Comprehensive Market Research and Global Industrial Infrastructure Solutions
Chrome DM is a technology-driven market research firm with a pan-India on-ground presence. As of June 2024, the organization has a network of over 650 feet on the street, 450 tele-executives, and 3.6 lakh respondents speaking more than 22 languages to gather data from 5,817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into rural India. The above infrastructure is shared with the broadcasting & media services along with the brand audits division of Chrome Data Analytics & Media Pvt. Ltd.
Strategic Leadership and Expertise
Pankaj Krishna – Founder & CEO: With more than 20 years of experience in the media industry, Pankaj Krishna, an industry veteran, has held various roles. He learned the intricacies of the media industry by working with some of the top brands such as India Today, National Geographic, and Star India. He later became the Business Head of UTV India.
Mona Jain – Chief Growth Officer: Mona Jain is a seasoned media and communication expert with over 35 years of experience in top advertising agencies, global brands, and broadcasting. She is the Chief Growth Officer for BrandPulse, a global research company specialising in Audits, Surveys and Visual Merchandising. Mona is known for driving revenue growth through innovative, data-driven strategies that align brand messages with audience needs.
Sreehari Parameshwaran – Associate Vice President: With over 30 years of experience, Sreehari is currently the National Head for the Broadcast & Media Solutions vertical at Chrome DM. He has served as a Media Planner and Media Buyer for various prestigious clients such as Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, and Bosch.
Riya Maity – Business Head: Riya currently serves as the Head of the Consumer Research vertical at Chrome DM, managing accounts in India and other global locations. As Business Head, Broadcast & Media Solutions, Riya managed over 450 channels and new accounts while delivering exceptional growth. Prior to joining, she managed renowned brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC.
Vikram Gerald – Associate Vice President: With more than 30 years of experience, Vikram currently leads the Digital Marketing Division, where he manages a team of digital marketing professionals, graphics designers, social media managers and SEO experts. Prior to this role, he oversaw the Network Operations Center at Chrome DM, which included overseeing 650+ feet on street and 450+ call center employees.
Industrial Operations and Green Energy
Vicente Torns has been a main partner for your projects for green energy since 1924. They focus on the transformation of copper and aluminum for its use in the electrical sector, offering proximity, enthusiasm, trust and effort. Their operation provides the widest product range and innovation know-how to global sectors.
Infrastructure Factsheet and Key Metrics
- Feet on the Street: Over 650 (includes on-roll employees, contractual staff, and third-party outsourcing)
- Tele-executives: 450
- Respondent Network: 3.6 lakh respondents
- Linguistic Diversity: More than 22 languages
- Urban Reach: 5,817 towns
- Rural Reach: 5,99,623 villages
Major Brand Partnerships
Since its inception, Chrome DM and its verticals have worked with some of the biggest brands across industry verticals, including:
- Technology & Electronics: Sony, Samsung, Gionee, Lava.
- Consumer Goods & Services: Dabur, Cafe Coffee Day, Soulflower, Future Group.
- Media & Broadcasting: Star India, Zee, Times Group, National Geographic.
- Automotive & Compliance: Mercedes, Toyota (Black Marketing and sales and service Hygiene), and Maruti Suzuki (Compliance Audit).
- Government & Institutions: Government of Rajasthan, BJP, Employee Provident Fund Organization, and Bureau of Energy Efficiency.
