How to Sell on Amazon.in: A Beginner's Guide
Amazon.in has become one of the most effective ways to reach millions of customers across India. Whether you’re a small business owner or an individual entrepreneur, understanding how to sell a product on Amazon can open doors to a whole new world of opportunities. With orders from over 100% serviceable pin-codes in India, Amazon.in has become the online destination for small and medium sized enterprises. When you start selling on Amazon.in, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods.
Before You Start Selling: Registration Requirements
Now before you start selling, you need to have all your details and documents handy. Use our step-by-step guide to create your Amazon selling account and complete this checklist to start your registration:
- GST Number (or you are selling in a GST-exempt category)
- PAN Details
GST is the Goods and Service tax imposed on the supply of goods and services. It is an indirect tax that replaces several others in India like excise duty, VAT, services tax, etc. to make taxation easier for people. However, not all products need GST to be sold on Amazon.in. There are certain products like books, certain handicrafts, and some edible goods that are exempted from GST.
GST Exempt Product Categories
- Printed books, including Braille books and newspaper.
- Periodicals & journals.
- Maps and hydrographic or similar charts of all kinds, including atlases and wall maps.
- Brochures, leaflets and similar printed matter.
- Exercise books, graph books, and laboratory note books.
How to List Your Products
Adding products on Amazon sounds easy enough. You can list your products in two primary ways:
1. Listing Items Manually
First login to your account and go to the Inventory tab. Please select Add a Products from the dropdown. On that page, please click on the I’m adding a product not sold on Amazon. Now, you can see the product category page where you need to choose your desired product category. After selecting your targeted category, you need to fill up all the required attributes from the product details page. Please go to every menu tab like Vital Info, variations, Offer, Images, and Description and fill up all the required fields. Press the Save and finish button to complete the process.
2. Listing Items using Bulk File
To list multiple products at once by using a flat-file, click the Inventory menu tab and select Add a Products via Upload. Click on the Download an Inventory File option and select the suitable category for your products. Open your generated feed file and fill up all the required fields such as Product type, SKU number, Brand name, Title, Product ID, and ID type. After completing the file, click on the Upload your inventory file option and press the Upload file button to complete the process.
Proven Strategies To Increase Sales on Amazon
If you’ve been selling on Amazon for a while, you’ll notice how the landscape for sellers is constantly changing. To take your business to the next level, consider these actionable strategies:
- Optimize product listings with high-intent keywords: Include the terms that shoppers who want what you’re selling are most likely to type into the Amazon search bar.
- Improve click-through rates: Use high-quality images and A+ content. Shoppers rely heavily on visuals to make purchasing decisions.
- Optimize for the Buy Box: This is essential to increase conversions.
- Invest in Amazon PPC ads: Drive sales by targeting the right audience.
- Monitor competitor strategies: Study your competitors’ product reviews and customer questions to find their pain points.
- Manage your inventory efficiently: Maintaining a healthy Seller Account is a must to scale your business.
Basic Amazon Account Management
To maintain a healthy seller account, you need to perform certain tasks regularly:
- Fix Incomplete Listings: Go to Complete Your Drafts from Catalog and fix them one by one according to the error comments.
- Upload Videos on Listings: Select Upload and Manage Videos from the Inventory tab to submit your product’s video.
- Updating Price and Quantity: Use the Inventory Loader file to update the SKU number, Product id, Price, and Quantity.
