Global Ecommerce Forecast & Growth Projections
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.
Executive Summary
Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and unusual growth patterns. Even in a slower-growth environment, total new spending will be enormous. This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. Despite slowing growth, total spending will surge past $7 trillion by 2025.
Key Questions for Retail Ecommerce
To understand the current landscape, we must address the following:
- What is the global outlook for retail sales and retail ecommerce sales in 2022 and beyond?
- Which countries and regions will produce notable ecommerce growth figures—either positive or negative—for this year and through 2025?
- How many new digital buyers will come online this year, and where can they be found?
Regional and Growth Trends
Our analysis covers several critical areas of the market, including:
- Retail Sales Growth Worldwide, by Region, 2020-2022
- Retail Mcommerce Sales Worldwide, 2020-2025
- Retail Ecommerce Sales Growth Worldwide, by Region, 2022
- Digital Buyer Growth Worldwide, by Region, 2022
Market Projections for 2022-2025
The following data highlights the expected trajectory of the global market:
- 2022: Worldwide ecommerce sales exceed $5 trillion (over 20% of total retail sales).
- 2025: Total ecommerce spending surges past $7 trillion.
- Growth Drivers: New digital buyers and retail mcommerce sales expansion.
Marketers should look toward the Top 10 Countries, Ranked by Retail Ecommerce Sales Growth in 2022, to find where new digital buyers are coming online. Furthermore, the Retail Mcommerce Sales Share Worldwide, by Region, shows how mobile shopping continues to influence the global retail sales forecast.
