Samsung Electronics Solidifies Its Brand Value with Top-Five Ranking in Interbrand’s Best Global Brands
Samsung Electronics Co., Ltd. today announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands. According to the list announced by the global consulting firm Interbrand, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands. On this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.
Previously, the company ranked fifth in Interbrand’s 100 Best Global Brands 2021 with a brand value of USD 74.6 billion, achieving a 20% increase compared to 2020. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged this year, reaching its largest increase since 2013.
Brand Growth and Data Overview
The following data highlights the brand's performance and growth milestones as reported by Interbrand:
- Rank: Fifth (Maintained for five consecutive years)
- 2021 Brand Value: USD 74.6 billion (20% increase compared to previous year)
- Current Brand Value: USD 100.8 billion (10% increase year-on-year)
- Growth since 2020: 62% total increase
- Milestone: Only Asian business among the global top five brands
Major Factors Driving Samsung’s Growth
According to Interbrand, major factors that played a critical role in Samsung’s growth include its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values. Furthermore, the company was recognized for its AI leadership and enhanced connected experiences through the following initiatives:
- Deployment of AI technologies: Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences, leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series.
- Product Innovation: The launches of innovative products including the Galaxy Z Fold6 and Z Flip6, Neo QLEDs, and the Bespoke lineup of home appliances.
- Semiconductor Sector: Leadership based on its competitiveness in the semiconductor sector, addressing server and on-device AI needs through innovative memory products like DDR5, HBM3E, and Exynos SoC.
- Ongoing Sustainability: Company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program.
Leadership in Innovation and Workforce Excellence
“It is very encouraging to see Samsung Electronics reach the top five in the world and then achieve enormous growth—our biggest leap in brand value since 2013,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. The company is leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through consistent investment.
In addition to brand value, Samsung was also ranked No.1 by Forbes as the World’s Best Employers for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer based on satisfaction with image, economic footprint, talent development, and social responsibility. Samsung 837, the flagship experiential space in New York City, remains an ENERGY STAR-certified building, reflecting its ongoing commitment to a more sustainable future.
