Get to Know about Ecommerce Enabler and Its Advantages for Business Owners

The way people shop has significantly changed in recent years. They used to shop directly at the store, now they shop more on online stores or e-commerce. The development of technology has surely contributed to the growing e-commerce market, making online shopping activities feel more satisfying for customers. To focus on e-commerce-based sales, you need to be familiar with the term e-commerce enabler and its benefits for entrepreneurs.

What is an E-commerce Enabler?

An e-commerce enabler is a company that provides end-to-end solutions for brands doing e-commerce business. These services include authorized store management, digital marketing, creative services, customer service management, supply chain management and fulfillment. In other words, e-commerce enablers help brands to succeed in their online sales through e-commerce platforms and other online channels. It can be said that the business model carried out by this e-commerce enabler company is BRB or business to business.

Core Functions of an E-commerce Enabler

An e-commerce enabler takes care of most operational activities along your value chain, so that you can focus your mind on business growth. Here is what e-commerce enablers do in more specific terms:

1. Online Store Management

An e-commerce enabler manages your storefronts on marketplaces, social platforms and sometimes your own website or mobile app. This includes catalog setup, product descriptions, pricing strategies, and ensuring consistent store performance. Specific services often cover:

• Automated product listing
• Pricing strategy
• Order management
• Web or app development

2. Digital Marketing and Advertising Optimization

Beyond store operations, enablers also manage digital marketing efforts to help brands reach the right audience and drive conversions. With qualified professionals in their teams, e-commerce enablers devise integrated marketing strategies tailored for your company. This includes:

• Paid advertising
• Online promotion
• Content marketing
• Search engine optimization

3. Supply Chain Management and Logistics

The e-commerce supply chain is tricky to handle, to say the least. E-commerce enablers provide experts to take care of the e-commerce logistics process, including:

• Inventory management
• Order fulfillment
• Return processing
• Last-mile delivery

4. Customer Support

Juggling customer service and business growth could be difficult, which is why e-commerce enablers are here to help. Many e-commerce enablers have local teams of customer success specialists that speak the language of your audience, allowing you to comfortably handle a large quantity of enquiries without sacrificing quality.

How Do E-commerce Enablers Work?

E-commerce enabler works with three models, namely general operations, distribution models, and content services. Here’s an explanation of each:

• General operation: This model focuses on the branding side of an online store by taking the name of the operating service provider. Marketing and promotion costs are charged to the brand, while income can be in the form of fees and commissions.
• Distribution: In this model, the service provider makes a complete purchase of a product from a brand using their own funds and then resells the product on e-commerce platforms.
• Content service: If you use this model, the service provider only offers product marketing or e-commerce planning solutions for your brand or provides content for product promotion.

Examples of E-commerce Enabler Companies

The following list highlights several e-commerce enablers that are widely used by companies in Indonesia and Asia:

• aCommerce: Founded in 2013 and headquartered in Bangkok, operating in several Asian countries such as Indonesia, the Philippines, Malaysia, and Singapore.
• Jet Commerce: An official partner of Alibaba founded in 2017, operating in China, the Philippines, Vietnam and Thailand.
• Sirclo: Handles end-to-end sales through marketplaces like Tokopedia and Shopee, managing more than 200 brands.
• SCI E-Commerce: Originating from Singapore and established since 2017, partnering with marketplaces such as Bukalapak and JD.id.
• AnyMind Group: Provides end-to-end solutions through an integrated ecosystem including AnyX, AnyChat, AnyDigital, and AnyLive to empower brands to simplify operations and accelerate growth.

Benefits of Working with an E-commerce Enabler

Using these services offers several advantages for business owners:

• Operational Efficiency: All operations can be handled by one trusted partner, saving both time and resources.
• Scalability and Market Expansion: E-commerce enablers help brands expand to new markets without the need to establish new infrastructure or local teams.
• Data-driven Decision Making: Technology-driven enablers provide brands with access to real-time data and insights, enabling smarter decisions on inventory planning and pricing.