Saudi’s Salam Signs Deal with Publicis to Elevate CX through Digital Services
Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with Publicis Groupe Middle East to elevate customer experiences through innovative digital solutions, aligning with Salam’s long-term vision of becoming a leader in integrated digital services. The agreement was officially signed during a ceremony by Eng. Ahmed Al Anqari, CEO of Salam, and Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, underscoring the commitment of both companies to driving transformation in the region’s telecom industry.
Driving Digital Transformation in Telecommunications
Eng. Ahmed Al Anqari, CEO of Salam, said, “This collaboration with Publicis Groupe Middle East represents a significant step forward in our journey to redefine telecommunications services in Saudi Arabia. By leveraging Publicis’ expertise in digital transformation, we aim to deliver a superior and seamless customer experience that sets new industry benchmarks.” As part of this collaboration, Salam is committed to advancing the customer experience by efficiently managing its digital channels across multiple platforms through the implementation of a comprehensive Digital Experience Platform (DXP).
To achieve this, Salam has partnered with Optimizely as its DXP provider and Digitas as the system integrator. This collaboration will deliver a cutting-edge solution that enhances customer engagement across digital touchpoints, centralises content management, and enables personalised user experiences powered by data-driven insights. Additionally, the platform will ensure scalability, robust security, and seamless integration with existing systems, positioning Salam for long-term digital growth and innovation. By integrating Optimizely and Digitas, Salam’s digital experience will be aligned with global standards, reinforcing the company’s leadership in the fast-evolving telecom landscape.
The Role of Digitas and Strategic Leadership
Publicis Groupe Middle East, which already manages Salam’s creative communications, will now expand its role by integrating the services of Digitas, its marketing transformation agency. Digitas is the connected marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities, Digitas delivers ambitious outcomes via connected solutions, including:
- Connected Campaigns
- Social Marketing
- Brand Experience
- CRM & Loyalty
- Marketing Transformation
In a move to further accelerate growth, Publicis Groupe Middle East has appointed Kareem Monem as Chief Executive Officer for Digitas ME. Under his leadership, Kareem will focus on connecting data-driven insights, creative experiences and innovative technologies to deliver unparalleled hyper experiences between brands and consumers. Kareem replaces Tony Wazen, who was recently promoted to CEO of Publicis Media for the Middle East.
Regional Expansion and Government Collaboration
In addition to the private sector, Publicis Groupe Middle East and Tamkeen Technologies, a government entity specializing in information technology, have announced a partnership to leverage their collective strengths to accelerate the digital transformation of the government and private sector in Saudi Arabia. A Memorandum of Understanding (MOU) was signed between the parties to drive digital innovation and deliver impactful solutions that contribute to the Kingdom's growth and advance Saudi Arabia’s digital agenda.
Furthermore, Digitz, Pakistan’s leading digital agency, has announced its partnership with Digitas, part of Publicis Groupe. The new entity shall be called Digitz-Digitas. This partnership places Digitz on the global map via Digitas’ extended network across the globe, giving the agency access to resources, tools and brands, including support from Digitas’ global market. As a leader in Gartner’s Magic Quadrant for global marketing agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,500 employees across over 40 countries.
Key Partnership Objectives
- Elevate Customer Experiences: Delivering innovative digital solutions to set new industry benchmarks.
- Integrated Digital Services: Shifting focus from traditional telecom to comprehensive digital growth.
- Omnichannel Strategy: Building a future-proof foundation to meet evolving user expectations.
- Strategic Innovation: Leveraging management consulting and data services to drive the digital agenda.
