Digitalize your Shelves with SESimagotag: Transforming Physical Stores into Digital Assets
SESimagotag Electronic Shelf Labels allow you to turn your physical store into a digital asset to maximize efficiency and improve store performance. Our SESimagotag platform is the key to transforming your physical store into a digital asset. We offer the highest quality electronic shelf labels, empowering retailers to be more agile, responsive, and accurate in all pricing operations — and beyond.
VusionGroup Solutions and Capabilities
The VusionCloud IoT Platform allows you to optimize your physical store operations from end to end. These solutions enable retailers to share the right information in the right place and transform physical retail locations into dynamic media channels. Specifically, the SESimagotag platform offers the following capabilities:
- Captana Computer Vision / AI: Maximize on-shelf availability and store performance.
- Memory Retail Intelligence: Harness the power of your data with A.I.
- Engage In-Store Retail Media: Run digital campaigns instantly.
- PDI digital Industrial IoT: Share the right information in the right place.
The following table summarizes the core ecosystem of digital shelf solutions:
| Solution Name | Core Objective |
|---|---|
| SESimagotag ESL | Digitalize your Shelves |
| Captana | Maximize on-shelf availability |
| Memory | Harness the power of data with A.I. |
| VusionLive | Connect In-Store Operations with Data-Augmented Intelligence |
Improving Store Efficiency and Pricing Accuracy
Retailers can improve store efficiency with advanced digital pricing solutions. You can automate pricing processes and remove manual steps to eliminate errors. Leveraging a central management platform, ESLs enable retailers to update pricing at the store or chain level — in a matter of seconds — for hassle-free pricing management. This allows the staff to become more agile, responsive, and accurate in all pricing operations and information displays.
In addition to pricing, our electronic shelf labels can display relevant information like product ratings, customer reviews, and nutritional information for shoppers and actionable data, delivery information, and stock levels for associates. By displaying operational data at the shelf, you can enable faster and smoother workflows for the store team.
Operational Benefits and Labor Savings
ESLs can make stocking and e-commerce fulfillment faster and more efficient. For instance, tags with LED lights on them can flash for pick-to-light and stock-to-light functionalities, helping people locate products more quickly. You can increase picking productivity and reduce missing products with our blinking LED pick-to-light systems.
As noted by industry observers, they tackle the big issue of changing prices and the loss that grocery retailers can experience when they don’t have accurate pricing on shelf. At stores without electronic shelf labels, workers replace thousands of tags each week. By implementing these technologies, retailers can free up associates for other tasks, boost operational efficiencies, and tap into new retail media offerings.
Engaging Shoppers and Shopper Services
Connect with customers at the shelf to help them discover new products, find relevant information, see promotional offers, or get digital coupons. Shoppers can use their smartphones to communicate with the ESL, allowing them to more easily access and download digital deals in-store. You can communicate product information or send shoppers for purchase online via a simple NFC tap or QR code scan. Furthermore, the technology helps improve the buy-online-pick-up-in-store experience with geolocation and pick-to-light capabilities embedded in the ESLs.
Sustainability and Integration
SESimagotag’s ESLs are infraless, leveraging existing network infrastructures in-store to ensure fast turnaround times, facilitate systems maintenance, and lower retailers’ carbon footprint across entire store chains. We are making a positive impact through our sustainable, human-centered commerce technologies and reducing the carbon footprint of commerce.
