3 Sustainable Packaging Options for Natural Beauty Products
You’ve made it this far in your efforts to connect your natural organic beauty products with your customer. But, just as in life— people make snap judgments based on appearance. Sustainable packaging for natural beauty products is no different. Yes, your customers are more likely to inspect the ingredients. However, making it stand out on a shelf full of competitors is where the packaging strategy comes in.
Understanding Sustainable Product Design
Sustainable design is the broadest concept. Generally, it indicates you design a product in a way that takes the reduction of social, environmental, and economic impacts at the heart. Minimizing these impacts as much as possible is essential. In product design, this ‘economic impact’ aspect is mainly covered through making environmentally beneficial choices that minimize exhausting natural resources. Sustainable packaging is environmentally friendly and a value that your ideal customers are likely to have.
Three Sustainable Packaging Alternatives to Consider
There are many different types of natural product packaging materials. Before you feel overwhelmed with options, we’ve highlighted a few trending ones you should know about. Next, we will look at three specific sustainable packaging materials and how they benefit branding. Also, you’ll learn what the main benefits of these materials are in product preservation and overall.
1. Cornstarch
Cornstarch packaging is becoming a popular option among organic beauty suppliers. What makes it a viable option?
- Plastic alternative: Derived from renewable sources.
- Composition: Made from Polylactic Acid (PLA).
- Environmental impact: Biodegradable, Recyclable, and has very low production emissions.
- Safety: Non-Toxic.
2. Bamboo
A fast-growing alternative to plastic packaging is Bamboo material. Cosmetics and skincare products are moving towards bamboo material for many reasons.
- Material properties: Plant-based, lightweight, strong and durable.
- Natural benefits: Insecticide and pesticide-free.
- Versatility: An alternative to glass jars and brandable using hot stamping, engraving, screen printing, etc.
- Disposal: Biodegradable.
3. Beeswax
Natural organic beauty products may uniquely benefit from beeswax product packaging. Beeswax packaging often contains jojoba and coconut oil, protecting natural skincare and beauty product ingredients.
- Protection: Naturally anti-bacterial and preserves product integrity.
- Functionality: Easily moldable and a durable and safe plastic alternative.
- Consumer Appeal: High-quality protection that stands out to consumers.
- Disposal: Recyclable.
The following table summarizes the key benefits of these materials:
| Packaging Material | Main Benefits |
|---|---|
| Cornstarch | PLA-based, Non-toxic, Low emissions, Biodegradable |
| Bamboo | Fast-growing, Insecticide-free, Durable, Brandable |
| Beeswax | Anti-bacterial, Protects ingredients, Moldable, Safe alternative |
Sustainable Product Packaging Makes a Statement
It shows people what matters to you as a brand. More often than not, consumers are seeking to align themselves with products and brands of shared values. Product packaging communicates a great deal about its uniqueness through its color, shape, materials used, and overall design. The packaging is truly an extension of the brand storyline. Your packaging is a seamless reminder to the customer of your value and commitment to natural and organic products. Natural Organic Skincare Products Are Worth Standing Out when you think about it; the products you are providing to consumers are not only in their best interest but also in the health of our planet.
